B2B Digitalisation – A Competitive Advantage for the Ones Who Go First

This Isn’t About Technology – It’s About Positioning

Digitalisation in B2B has been slow. Many businesses rely on personal relationships, customised deals, and traditional sales processes. And that makes sense. But it also means that the companies who act now have a rare opportunity: to lead, while others are still deciding if they should follow.

Right now, visibility isn’t something you have to fight for – it comes naturally to those who move first.

So What Does B2B Digitalisation Actually Mean?

It’s not about replacing people with machines. It’s about using digital tools to support relationships, simplify complexity, and make business easier – for everyone.

It can look like:

• A self-service portal for orders, documents, and delivery tracking

• A product configurator that simplifies the complex

• Always-on e-commerce that works 24/7

• Automated flows for onboarding, support and service

• Searchable product data – no more chasing PDFs in your inbox

Customers don’t expect magic. They expect simplicity. Even in B2B.

Why Now Is the Right Time to Act

• Low competition. In many industries, digital experiences are still lagging behind.

• Customer expectations have changed. Today’s decision-makers expect self-service.

• Tech is ready. Powerful and flexible tools like Shopify B2B, Klaviyo, and Rule are accessible and scalable.

• Data is power. With digital systems, you get real insights – and faster decisions.

The Numbers Are Clear

• 94% of B2B buyers research online before speaking to sales (Gartner)

• 83% prefer to order digitally if they can (McKinsey)

• Digitally mature B2B companies grow 2–3x faster than their peers (Deloitte)

This Is About More Than Efficiency – It’s About Market Position

Better processes are great. But the real gain? Position.

Going digital shows that:

• You understand your customers

• You’re ahead of the curve

• You’re relevant now – and later

It strengthens your sales. It builds your brand. It helps you attract the right talent.

How Flatmate Helps Companies Lead, Not Just Adapt

We don’t treat digitalisation as a trend. We treat it as a strategy.

We help B2B businesses build:

• Customer portals and e-commerce on Shopify Plus

• Automated flows using Klaviyo, Rule, and Yotpo

• Custom interfaces tailored to your brand and industry

• SEO and content strategies that build expert positioning

Everything is tailored. Nothing off the shelf.

In Summary: Going First Isn’t a Gamble – It’s an Opportunity

In industries that move slowly, it’s surprisingly easy to become a leader. And those who lead now? They’ll still be ahead when the others catch up.

Want to find out what your next step could look like? Let’s talk.