Choosing Shopify – Finding the Right Level for Your Business

A Platform That Scales With You

Shopify is one of the world’s most trusted e-commerce platforms – and for good reason. It’s stable, user-friendly, and built to grow. But once you’ve decided on Shopify, a new question appears: which version fits your business best?

With tiers like Basic, Advanced, and Plus, the real decision is less about price – and more about what you want the platform to enable.

Why Shopify?

Let’s start with what makes it a strong foundation:

• Cloud-based and scalable

• Intuitive admin interface

• Broad API support for ERP, CRM, PIM and more

• Headless capabilities through Storefront API

• Vast partner and app ecosystem

Whether you’re selling D2C, B2B or both – Shopify is built to handle growth.

Shopify Basic – For Getting Started

Best for brands that:

• Have a small product range

• Want to launch quickly

• Don’t need advanced reporting or user roles

What’s included:

• Unlimited products

• Built-in payments

• Simple promotions and discounts

• Basic reports

• 2 admin users

A solid entry point for testing ideas or launching a focused store.

Shopify Advanced – For Growing Operations

Ideal for businesses that:

• Sell across multiple markets

• Need stronger analytics and reporting

• Have more admins and complex shipping logic

Key features:

• Up to 15 admin users

• Advanced and custom reports

• Automated tax and shipping calculation

• Higher API rate limits

• More support for integrations and automations

A natural upgrade when complexity increases and efficiency matters.

Shopify Plus – For Scale and Customisation

Built for businesses that:

• Process high order volumes

• Operate internationally

• Run multiple storefronts or brands

• Require advanced system integration and custom flows

Why it stands out:

• Unlimited scalability

• Full checkout customisation

• Access to Shopify Flow, Launchpad and B2B tools

• Up to 10 stores

• Lower transaction fees at volume

• Priority support and Shopify specialist access

We’ve implemented Shopify Plus solutions with headless architecture and tailored system integration – focused on growth and performance.

How to Choose the Right Plan

Ask yourself:

• How many markets do you sell to?

• How many users need access?

• Do you need automation and advanced analytics?

• What systems need to integrate (ERP, CRM, PIM)?

• Is checkout customisation important?

This isn’t just about features – it’s about choosing a platform that unlocks your business potential.

Flatmate + Shopify

As a certified Shopify Partner, we’ve worked across all tiers – from lean launches to global headless builds.

We help businesses match ambition with the right tech, and make sure the platform works for you – not the other way around.

Want to find your right Shopify fit? Let’s talk.