Insight

Digital Advertising Takes More Than Clicks

It Takes a Partner Who Understands Your Business

Running ads is easy. Getting results that matter? Not so much. Too often, campaigns are launched without clear goals, tracked sporadically, and reported in vague dashboards. In a world of fast-moving platforms – Google, Meta, TikTok, Pinterest, LinkedIn – you need more than “a few ads.”

You need structure, insight, and a partner who gets your business.

We’re Not a Traditional Agency

Flatmate doesn’t offer cookie-cutter campaigns. We build long-term partnerships and take responsibility for the full chain – from strategy to content, execution to optimisation. Always with business impact in mind.

Our Four-Part Model for Real Results

  1. Strategy That Starts With the Business We define what success means – awareness, sales, leads or loyalty – then select the right channels and tailor messaging to match.

  2. Content That Matches Channel and Context We produce assets in all formats – static, motion, video – adapted for platform, funnel stage and tone of voice.

  3. Execution That’s Data-Driven We launch campaigns across Google Ads, Meta, TikTok, Pinterest, LinkedIn and more – with solid tracking from day one.

  4. Ongoing Optimisation That Actually Happens We analyse, adjust, test and iterate. Quickly, clearly, and transparently – no black box, no fluff.

We Understand the Brand Behind the Campaign

Coming from design and brand strategy, we know performance isn’t everything. Campaigns should convert – but also stay true to your brand’s tone, look and message.

That’s why we often act as the bridge between in-house brand teams and fast-moving ad platforms.

What Sets Our Approach Apart

  • We think business, not just channel

  • We deliver strategy, content and optimisation together

  • We customise, not standardise

  • We’re transparent – you see what we do and why

  • We focus long-term, not just on this month’s CTR

It means more than clicks. It means actual business impact.

Who We Work With

We support both B2C and B2B – from consumer brands to manufacturers. Common campaign types include:

  • Product launches

  • Co-branded reseller campaigns

  • Partner and distributor recruitment

  • B2B lead generation

  • Retargeting and loyalty work

Flatmate as Your Digital Advertising Partner

We’re channel-neutral, format-flexible, and always business-focused. With strategy, content and execution under one roof, we build campaigns that actually work – not just look good in a report.

Want to do digital advertising that supports your business – not just your click-through rate? Let’s talk.

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We help brands look sharper, sound smarter, and sell better.

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