How Podab Modernised Their Sales Workflow – From the Inside Out

It started with a question, not a platform

When Podab first reached out to us, they had no digital sales channels in place. No e-commerce. No self-service. But what they did have was a clear goal: to make it easier for resellers and customers to explore, understand and request the right products – without having to chase down PDFs or wait for a reply.

This wasn’t about launching a website. It was about upgrading how their business communicates and sells.

Turning complexity into clarity

Podab offers a wide range of professional laundry equipment – technical products that often involve multiple specifications, accessories, and decision-makers.

Instead of relying on catalogues and email threads, they wanted a system where people could navigate the offer with confidence, whether they were first-time visitors or seasoned resellers.

A digital solution that supports sales – quietly

What we built works like a silent teammate in the background. It answers questions, guides choices, and helps close deals – even outside office hours.

Key features include:

• Smart product search and filtering

• Reseller-specific pricing and content

• Multi-language, market-adapted presentation

• Quote requests directly linked to specific products

Everything’s designed to reduce friction – without adding layers.

The tech stack behind the scenes

To bring the solution to life, we combined three core technologies:

• Geins Commerce – for managing products, pricing, and market logic

• Storyblok – for easy content and documentation updates

• Amplify Storefront – our in-house frontend that ensures a fast, intuitive experience

Together, they form a seamless ecosystem where internal data flows smoothly into a sharp, clear interface.

Flatmate’s role – not just building, but guiding

We’ve been involved from day one – helping Podab define goals, prioritise features, and shape a solution that supports both business growth and day-to-day sales work.

We contributed:

• Strategic input and business mapping

• UX and UI design

• Development and integration

• Project management and launch

More than just tech – we made sure the experience made sense, end to end.

The result – a platform that’s ready to scale

Podab now has a tool that’s more than a digital showroom. It’s a daily utility – for their own team, for their partners, and for new customers across multiple markets.

It supports sales, reflects the brand, and creates structure where there used to be workarounds.

Planning your next move?

Digital transformation doesn’t have to mean reinventing everything. But it does mean choosing the right problem to solve – and solving it properly.

If that’s where you’re at, let’s talk. We’d love to help you build something that makes a difference.