LinkedIn Advertising – Where Business Decisions Start

LinkedIn has become the go-to platform for B2B marketing. If you're looking to strengthen your brand, generate qualified leads and build lasting business relationships – LinkedIn isn’t just an option. It’s a strategic advantage.

Why LinkedIn makes business sense

Four out of five LinkedIn users are decision-makers. That makes it one of the most direct paths to people who can actually say yes.

Compared to other ad platforms, LinkedIn delivers three times the conversion rate, making it one of the most efficient ways to reach and influence high-value audiences.

No surprise that 77% of B2B marketers rate it as the most effective platform for lead generation.

Formats built for the full journey

LinkedIn offers ad formats for every stage of the funnel:

• Sponsored Content – Native feed posts that build awareness

• Message Ads – Highly personalized direct messaging

• Dynamic Ads – Profile-based creative tailored to each user

• Text Ads – Quick and visible sidebar placements

• Video Ads – High-engagement storytelling with strong recall

Smart brands use a mix – to stay visible from first touch to final click.

What the numbers say

• Reach over 1 billion users globally

• Video ads average 3.1% engagement

• Average cost-per-click: $5.39 – with high ROI for B2B

LinkedIn isn’t about volume. It’s about precision.

Flatmate x LinkedIn = B2B that performs

We help businesses:

• Define a clear, goal-driven strategy

• Create content that connects with professionals

• Continuously optimize campaigns for measurable results

LinkedIn works best when you know what you’re doing. We’re here to make sure you do.

Final thought

LinkedIn is where real conversations begin – not with likes, but with decisions. Used properly, it’s not just a place to be seen. It’s a platform that drives actual business.