Performance Marketing – Driving Growth in a Crowded E-Com Market

Swedish e-commerce hit new highs in 2024. 160 billion SEK in revenue. 71% of the population shopping online monthly. But with that growth comes pressure – more brands, more noise, more competition.

In this world, being present isn’t enough. You need to be precise. And you need to move when the data tells you to.

Beyond campaigns – this is the engine behind growth

Performance marketing isn’t a channel. It’s a system. A method for using real-time data to find the right customer, deliver the right message, and drive measurable results – at scale.

That means:

• Strategy based on insights, not assumptions

• Creative that gets tested, not just approved

• Cross-channel campaigns that speak with one voice

• Segmentation that actually segments

You’re not buying reach. You’re investing in outcome.

Need proof? Just look at the numbers

• International brands grew their share in Sweden by 50% in 2024

• Global e-com is projected to hit $6.3 trillion this year

• Over 76% of Swedes aged 18–79 shopped online in May alone

The market is expanding – but so is the competition.

Flatmate – strategy, execution, and improvement in one loop

We help e-commerce brands get more out of their marketing spend. We:

• Build campaigns designed to measure from day one

• Follow the entire journey – not just the click

• Work across platforms, but with one clear narrative

• A/B test, analyse and improve – fast

No inflated dashboards. Just growth you can track.

Ready to drive real results?

Performance marketing isn’t about pressing “boost.” It’s about building a system that helps your business grow – smarter, not just bigger.

We help you define the right goals, use the right tools, and make every move count.