Pinterest is where buying decisions quietly begin

This isn’t another social feed. It’s not built for followers or likes. Pinterest is a visual search engine – a platform where people go not to scroll, but to plan. And for brands who want to be present when decisions take shape this is where the conversation starts.

Users come here with intent. They’re not waiting to be interrupted. They’re actively collecting ideas, exploring solutions and narrowing down what they want – whether that’s a kitchen, a lamp, a look, or a lifestyle.

This makes Pinterest unique. 77% of users say they use the platform to plan purchases. 85% have bought something after seeing it on a pin. That’s not soft awareness – that’s strategic proximity to purchase.

What’s more, content on Pinterest has shelf life. A single pin can drive traffic for weeks, months – even years. While other platforms require volume and frequency, Pinterest rewards quality and relevance over time.

And for brands in interior, fashion, retail, DTC, lifestyle or wellness, this isn’t a niche platform. It’s a natural extension of your visual presence – and a smart way to stay visible when customers are thinking long before they’re buying.

Most platforms reward speed. Pinterest rewards substance.

2025 isn’t the year to “test” Pinterest. It’s the year to claim your place before your competitors realise they’re late.

So the question is:

What happens if your future customers are already planning – without your brand in the picture?