Tailored UX & UI – A Business Decision, Not Just Design

Off-the-shelf Solutions Can Cost More Than You Think

User experience isn’t decoration. It’s how your business shows up online. Still, many companies rely on generic templates and plug-and-play components when building digital platforms – because it’s fast, cost-effective, or “good enough”.

But when UX and UI don’t reflect your users, your goals, or your offer – you risk creating friction. And friction costs trust.

The Problem With Generic Design

When your experience isn’t built around your business, things go wrong:

• Journeys don’t match real user behaviour

• Features are missing – or pointless

• The design feels off-brand

• Conversion drops despite good traffic

• Support load increases due to unclear flows

In short: it looks functional, but doesn’t function.

What the Data Tells Us

• 94% of first impressions are design-related (GoodFirms)

• Every $1 invested in UX can return up to $100 (Forrester)

• UX-driven companies can convert up to 400% better (FullScale)

It’s not just a feeling. It’s measurable business impact.

Tailored UX Isn’t About Making Things Pretty

It’s about:

• Understanding how your offer meets real needs

• Designing flows that reduce friction

• Prioritising features that actually matter

• Building trust through clarity and relevance

It’s the difference between using a layout – and crafting an experience.

How We Work at Flatmate

We don’t just design interfaces. We help shape the decisions behind them.

• We learn the business

• We map needs and behaviours

• We design with both brand and usability in mind

• We test, validate, and improve

• We build for now – and for scale

Good UX should feel effortless. That only happens when it’s built on real insight.

In Short: UX That Performs

Custom UX and UI isn’t an aesthetic choice. It’s a strategic one.

When your digital platform reflects your users and your business – things convert better, feel better, and last longer.