TikTok Advertising – Where Creativity Meets Conversion

TikTok isn’t just trending – it’s transforming how brands engage. With 1.6 billion active users and an average usage time of 95 minutes per day, TikTok has become one of the most powerful and fast-moving platforms for modern advertising.

This isn’t a test channel. It’s a serious opportunity for serious results.

Engagement built into the format

TikTok ads are designed to blend into the feed – not interrupt it. That’s why the engagement is so high. And why the outcomes are real.

• Engagement rates: 5–16 %

• Click-through rate (CTR): 0.84 % (compared to Facebook: 0.72 %, Instagram: 0.59 %)

• Conversions: Especially high for interactive formats with shoppable links

It performs – as long as the content earns the attention.

TikTok Shop – Selling, simplified

With TikTok Shop, users don’t just watch – they buy. And they do it without ever leaving the app.

• 92 % take action after seeing a video

• 37 % have made a purchase after discovering it on TikTok

• 200,000+ brands are already using TikTok Shop

Engagement becomes intent. Intent becomes revenue.

Who’s really on TikTok?

It’s not just Gen Z anymore. The user base is expanding across age groups, and gender distribution is balanced. That makes it a viable, scalable platform for brands far beyond youth-focused DTC.

The key isn’t who’s watching – it’s how you show up.

Flatmate x TikTok = Creative with business impact

We don’t make viral videos for fun. We build TikTok campaigns that drive results – through:

• Strategic planning built for TikTok’s flow

• Content creation that feels native, quick, and real

• Ongoing optimization to keep improving performance

We turn short-form content into long-term brand value.

Final thought

TikTok isn’t about control. It’s about showing up where your audience is already engaged – and making the most of it.

Want to see how TikTok could fit into your growth strategy? Let’s explore what’s possible.