Hypnos entered a crowded category with a product that promised both energy and recovery — and a brand that didn’t look, sound or act like the rest. The challenge? Launch fast, build awareness from scratch, and do it all without falling into the usual energy-drink clichés. With a sharp identity in place, it was time to turn that potential into attention, traction and long-term growth.

We built a marketing system that could handle both paid speed and organic staying power. That meant scroll-stopping ads on Meta and TikTok, a steady pulse of organic content, influencer outreach, and marketing automations that kept momentum going between campaigns. Every piece was tailored to the Hypnos tone — minimal, direct, a little strange, but never try-hard.

With smart targeting, agile content and the right mix of automation, Hypnos launched with a marketing setup that could scale. One that didn’t rely on gimmicks — just consistent, well-executed communication built to reach the right people, in the right way, at the right time.