Marketing

SCA Skog

SCA Skog

When digital growth needs more than just ads

Scope

SCA Skog manages millions of hectares of forest. Their work spans generations — but their marketing still needs to work right now. That’s where we come in. Together, we’ve built a digital strategy that balances long-term brand building with targeted, measurable results.

From paid campaigns to content and channel selection, we handle the full digital ecosystem. We tailor communication concepts and match messaging to where people are in the journey — whether it’s awareness, action or somewhere in between. Google Ads, Meta Ads, creative assets – all chosen for a reason, not out of habit.

With monthly reports packed with insights and actionable steps, we’re not just ticking boxes. We're tracking long-term trends, measuring the right things, and adapting fast. The result? Smarter campaigns, better outcomes, and a brand that feels consistent — whether you're deep in the woods or scrolling in the city.

What we did

  • Digital strategy
  • Campaign concept & messaging
  • Paid ads (Meta & Google)
  • Audience segmentation & targeting
  • Channel planning
  • Content creation
  • Ongoing optimisation & reporting

Technical solution

  • Google Ads & Meta Ads
  • Custom dashboards & monthly reporting
  • Data-driven content strategy
  • Customer journey-aligned messaging frameworks

What we did

Digital strategy

Campaign concept & messaging

Paid ads (Meta & Google)

Audience segmentation & targeting

Channel planning

Content creation

Ongoing optimisation & reporting

Digital strategy

Campaign concept & messaging

Paid ads (Meta & Google)

Audience segmentation & targeting

Channel planning

Content creation

Ongoing optimisation & reporting

Digital strategy

Campaign concept & messaging

Paid ads (Meta & Google)

Audience segmentation & targeting

Channel planning

Content creation

Ongoing optimisation & reporting

Technical solution

Google Ads & Meta Ads

Custom dashboards & monthly reporting

Data-driven content strategy

Customer journey-aligned messaging frameworks

Google Ads & Meta Ads

Custom dashboards & monthly reporting

Data-driven content strategy

Customer journey-aligned messaging frameworks

Google Ads & Meta Ads

Custom dashboards & monthly reporting

Data-driven content strategy

Customer journey-aligned messaging frameworks

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