SCA SmartTimber is all about precision, quality and sustainability – timber that’s as smart as the people building with it. But the brand? It needed a bit of sanding down. Our task was to shape an identity that did justice to the product – clean, confident and clear.
We refreshed the entire brand platform, from visuals to voice, and anchored everything in a new, bold pay-off: “Välj smartare virke.” It says it all. A direct call to action that elevates the product, invites smarter choices, and positions SCA SmartTimber exactly where it belongs – a cut above the rest.
The result? A refined and ready brand with a message that sticks. Whether it’s a banner, a brochure, or the side of a truck, the new identity speaks with purpose – just like the timber it represents.
